Collection
Custom fashion jewelry
Most jewelry manufacturers will take your brief and fill it. We'd rather help you write a better brief to begin with.
Tru-Style works with fashion brands at every stage of the market: ready-to-wear labels expanding into accessories, premium high street brands building private label collections, independent designers who need a production partner with real development capability. What they share is an expectation that the jewelry actually reflects their brand, not a generic catalogue pulled from a shelf.
That's where we start every conversation.
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Our range covers the full scope of fashion jewelry. Earrings are a particular strength: studs, hoops, drop styles, chain earrings, cuff and pin constructions, oversized statement pieces. Necklaces run from fine pendant chains to chunky layering pieces and body-length styles. Rings span signet, zodiac, stacked, and bangle-ring hybrids. Bracelets include cuff, bangle, layered chain, and crystal-set styles.
Materials include brass plating, gold and silver plating, resin, enamel, glass stones, leather, pearls, crystals, and natural stones. We add new styles quarterly, developed to sit slightly ahead of the market rather than respond to it.
Minimum order starts at 120 pieces per style, with flexibility built in for partners with growing or varying needs.
A lot of manufacturers are waiting for your drawings. We start before you have them.
Our in-house design team follows global trends, experiments with materials, and brings directions to client conversations rather than waiting to be told what to make. That means brands get a creative partner on their side of the table, not just a factory on the other side of an email thread.
Combine that with transparent timelines, honest communication, and end-to-end management from concept to delivery, and the process feels less like managing a supplier and more like working with an extension of your own team.
We don't produce mass-market templates and put your label on them. Every collection we develop is shaped around who you are as a brand: your aesthetic, your customer, your price architecture, your growth plans.
The design directions we work across are broad: bold maximalism, clean minimalism, gemstone-led statement pieces, hybrid chain work, body jewelry, classic chic styles. Across all of them, the brief is the same. Make something that a brand's customer would recognise as theirs.
That's the standard we hold every project to.
