Bellevoire Reception

Jewellery manufacturers

with purpose

A design-led, sustainability-focused partner for fashion brands that want more than a factory.

The TRUSTYLE Story

TruStyle started as a one-person handmade jewelry workshop in Hong Kong.

Thirty years later, it is a team of 50 people working with some of the most recognisable names in global fashion.

Two women laughing at work
Two women laughing at work

What changed is the scale. What hasn't changed is the reason for doing it.

Jewelry, at its best, connects people. It tells a story. It helps someone be seen, be heard, be celebrated. That belief sits at the centre of everything Tru-Style makes, and it shapes how the company works with every brand that walks through the door.

What changed is the scale. What hasn't changed is the reason for doing it.

Jewelry, at its best, connects people. It tells a story. It helps someone be seen, be heard, be celebrated. That belief sits at the centre of everything Tru-Style makes, and it shapes how the company works with every brand that walks through the door.

A woman smiling sitting in the office
Woman portrait at Bellevoire

From workshop to global partner

The journey from a small Hong Kong workshop to a global private label partner wasn't built on luck or scale alone. It was built on showing up: delivering what was promised, saying something when a problem arose, and treating every collection as if the brand's reputation depended on it. Because it does.

The milestones are worth noting. The shift from a single workshop to a full design, development and production house. The move into sustainable materials before it became an industry talking point. The 200% annual revenue growth in jewelry for clients who committed to building with Tru-Style season after season.

But the proudest moment, if you ask the team, is simpler than any statistic: a brand arrives with an idea, and leaves with a collection that sells.

Woman portrait in yacht

Who leads the company

Alex joined Tru-Style in 2009 and later took over the business. He grew up around jewelry. It has always been part of his life and his family's history.

What drives him is less about the product and more about the people behind it. Having seen firsthand how hard it is to build a brand from nothing, Alex is committed to making that process easier for the designers and founders who work with Tru-Style. A good jewelry partner shouldn't add to the pressure of running a fashion business. It should take some of it away.

Under his leadership, Tru-Style has moved toward a model that integrates recycled metals, bio-based materials, and circular design thinking into the core of the business. Not as a marketing position, but as a direction the company genuinely believes in.

The Artist
The Podcast

Design-led means something specific here

It means the team proposes concepts before a client asks. It means the designers follow global fashion trends, experiment with materials, and bring those experiments to client conversations. It means the process runs from sketch to sample to refinement to production, with the client involved at every stage, not just the beginning and the end.

Every collection is built around the client's identity. Not a catalogue pick. Not a mass-market template.

Though each Bellevoire hotel tells a different story, they are united by one vision: to create beautiful, meaningful stays for travelers who seek more than just a place to sleep — they seek a feeling, a memory, a moment.

Woman portrait at Bellevoire
Woman portrait in yacht
Bellevoire Interior

The culture, honestly

Working with Tru-Style is collaborative by design. The team co-creates rather than just executes. They adapt to different briefs, budgets, and minimums. They balance design vision against commercial reality, because a beautiful collection that doesn't sell doesn't serve anyone.

Internally the culture is curious, craft-driven, and transparent. The team takes pride in the detail. They communicate clearly when things are going well, and more importantly, when they're not.

Internally the culture is curious, craft-driven, and transparent. The team takes pride in the detail. They communicate clearly when things are going well, and more importantly, when they're not.

The culture, honestly

Working with Tru-Style is collaborative by design. The team co-creates rather than just executes. They adapt to different briefs, budgets, and minimums. They balance design vision against commercial reality, because a beautiful collection that doesn't sell doesn't serve anyone.

Internally the culture is curious, craft-driven, and transparent. The team takes pride in the detail. They communicate clearly when things are going well, and more importantly, when they're not.

Internally the culture is curious, craft-driven, and transparent. The team takes pride in the detail. They communicate clearly when things are going well, and more importantly, when they're not.

Experience Tru-Style

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